I had $15.00 to spend at Things From Another World in the form of coupon codes, and after spending a good twenty minutes being very indecisive, I chose to do something completely out of character—I ordered from the grab bag. There are a few different grab bags to choose from, and each comic ordered is fifty cents. Shoppers can order as many as they like. Since my coupon codes (one for $10, one for $5) couldn’t be combined, I placed two orders for combined total of 30 comics from the DC Comics grab bag (which also includes the Vertigo imprint, as you’ll see). I’m quite happy with the results! Continue reading for the full list and a picture or two. Continue Reading >
I use TweetDeck to organize the people that I follow on Twitter and Facebook, and I have the application divided up into many columns. Three of the columns are Do Not Miss, AM (for Affiliate Marketing) and Autos/Companies. I always pay close attention to the people that I’ve put into the Do Not Miss column. The AM column has the largest number of people in it, but I do my best to skim and pick up important tweets that I can interact with. The Autos/Companies column, unless I’m really bored, gets largely ignored.
Do Not Miss is full of people that tweet personally. They may promote their sites or products, but they always do it from a personal point of view. They never (or at least, very rarely) automatically pipe anything into Twitter (something that I am sometimes guilty of myself, I know). Many of them are also personal friends of mine, but not all. Being interesting and personable gets you on this list., and I keep it short.
AM is populated by anyone that’s part of the affiliate marketing industry. There are many people in it that I don’t know personally, but I’m interested in what they have to say. This is kind of an “everyone else” column. If you don’t fit into Do Not Miss, and you’re part of the industry, you’re probably in this column. Most of what shows up in this column is personally sent, not automated.
Autos/Companies is nothing more than people or companies that I don’t want to unfollow (because they occasionally post something noteworthy) but I don’t want to pay a lot of attention to. They automatically post nearly everything to the stream, there’s nothing personal about the tweets, and it’s often little more than a stream of links to offers or coupons. These are tweeters that use services like twitterfeed.com or RT everything under the sun without regard for the answer to the question: do my followers really care about this?
If I told you that I’m not the only person that uses a system like this, would it surprise you? If we told you that you were on the Autos/Companies (or whatever title other folks give it) list and that we rarely read your tweets, would you change your style?
Which list do you think you’re on?
The new episode of Geek Dads Weekly has been posted! We talk about Lost, the future of television, CSAs (Community Supported Agriculture, which is way more interesting than it might sound), the “advertising tax” (also known as the “affiliate tax”) and the first Geek Dads Weekly giveaway! We’re giving away a copy of Internet Marketing from the Real Experts, an awesome book just published by Shawn Collins and Missy Ward of Affiliate Summit. More details at the Geek Dads Weekly site!
I’ve been invited to present at February’s SynerQue meeting here in Albuquerque on the topic of podcasting. My first planned speaking gig – cool! Here are the details I wrote up, reprinted from the SynerQue announcement.
In the Dark Ages (what historians call “The 20th Century”), radio was a dominating force in mass media. Educated and specially-trained on-air talent used their voices to communicate with millions of listeners. Radio itself was dominated by a very small number of voices and it was difficult, though admittedly not impossible, for someone to break in and host their own show. The FCC has long been concerned about pirate radio (as seen in the Christian Slater documentary, Pump Up the Volume). Radio stations seemed intent on keeping the on-air talent limited to people that actually had talent. Thankfully, the Internet has changed all that. Enter: PODCASTING.
At this month’s SynerQue meeting, blogger and podcaster Daniel M. Clark will share his insight and experience in setting up and running a podcast. From equipment to software to marketing the show, he will give tips and advice, and actually record a show during the meeting. It’s far, far easier than you might think. Got $20 and a computer? You can be a podcaster!
Seriously, it’s been a fun intro, but if you’re interested in recording podcasts, this presentation will get you going in the right direction.
- Choosing a topic and planning a show
- The equipment you need, microphones, computers (Mac and Windows users welcome)
- The software you’ll use to record, edit and upload the audio
- The cost you should expect to pay (it really is about $20)
- How to get the podcast into the iTunes directory
- Ideas for promoting your show
- A few ways to monetize your podcast and make a few bucks
In addition, there are prizes! There are two prizes that will go to one winner (we’ll be doing a drawing, so bring a business card (or some other identifying card), and there’s something for everyone that shows up, too.
- One winner will receive a free headset/microphone combo (model to be determined, valued around $20) to get started. The winner will also be invited to be a guest on the Geek Dads Weekly podcast! Talk about yourself, your business, or maybe the new podcast that you’re sure to begin!
- Everyone at the presentation who drops a card and runs a website will get a link from both GeekDadsWeekly.com and DanielMClark.com when the show being recorded at the meeting gets posted. Don’t have a website? A link to a Twitter or Facebook account can be done instead.
Come on out, it’ll be fun – and you might discover that you’re a natural at podcasting!
Podcasting 101: Make Your Voice Heard
at
Straight Up Pizza
6501 Wyoming Blvd NE
Building B
Albuquerque, NM 87109
Podcast: Play in new window | Download
Earlier today I went to the state capital building in Santa Fe, New Mexico to speak out about House Bill 50, the New Mexico equivalent of the “Amazon Tax”. This is my account of the afternoon I spent in the halls of government.
On Thursday, January 28, 2010, I attended the meeting of the House Business and Industry Committee. The meeting was scheduled for 1:30pm in room 309 at the state capital building in Santa Fe. Right up front, let me say that I’m not familiar with the terminology and procedures of government committees. I apologize in advance for mangling the terminology and mean no insult by it.
It was a close call, but I made it to the meeting room on time. I was, in fact, the first person in. I thought for sure that it would be a pretty empty room, since I was alone there (except for a few staffers) just a few minutes before 1:30. Apparently, they don’t believe in starting anywhere near the posted time, however. More citizens and lobbyists filed in, but no House members showed up until 2:30. I overheard someone say that they were just late getting back from lunch. I hope that wasn’t the case.
The committee room was much like you may have seen on television, only at a much smaller scale. The committee members sat in a semi-circle facing the audience, and there was a table with a microphone in the center of the room facing them. This table was used by the authors of the bills to answer questions put forth by the committee.
The committee roster was as follows: Jim R. Trujillo (D), Eliseo Lee Alcon (D), Jose A. Campos (D), Dona G. Irwin (D), Andrew J. Barreras (D), Sandra D. Jeff (D), Vice Chair Thomas A. Garcia (D), Chairwoman Debbie A. Rodella (D), Thomas C. Taylor (Minority Floor Leader, R), Jane E. Powdrell-Culbert (R), Keith Gardner (Minority Whip, R) and Shirley A. Tyler (R). The team has a combined batting average of .351, and has won several division pennants.
House Bill 50, the Internet Sales Gross Receipts Bill, was third on the agenda. I won’t bore you with the details of the first two bills; you can read my raw notes at ABestWeb. Suffice to say, it would be nearly 4pm by the time HB50 was discussed.
The bill’s author, Representative Eleanor Chavez (D, District 13, Bernalillo County), took her seat in the center of the room, with an “expert witness” by her side. I regret that I did not make a note of the gentleman’s name. Chairwoman Rodella began the proceedings. Representative Chavez gave us an overview of the bill, and then the audience was asked for opinions.
Supporters of the bill went first – about ten in all. Each raised his or her hand, was acknowledged by the chair, and stood up to give an opinion. Each supporter gave a variation of the same message: I support this bill because I represent [a cause] and the state needs more money to support [the cause]. Not one of them spoke to the particulars of the bill itself or the impact it would have on residents of New Mexico or the businesses that the bill would affect.
Opponents of the bill went next – of which I was the only one. I made my case, that I am a small businessperson in New Mexico, and that the state would not see any additional revenue because the companies the bill seeks to affect would simply terminate their relationships with me rather than collect the sales tax. The state would not benefit, and I would lose the income that I earn working online.
For the following 45 minutes or so, I listened to the debate between the committee members and Representative Chavez and her “expert witness”. It became apparent very quickly that Rep. Chavez was merely copying the basics of the bill from New York and that neither she nor her witness were knowledgeable about the internet, affiliate marketing, taxation, or how the three are related. It was clear at the outset that three committee members were against the measure (others would follow).
Representative Keith Gardner (R) was clearly against the bill, and he had my favorite quote of the afternoon, which I’ll paraphrase here because I neglected to write it down in its entirety: the way this bill is written, wouldn’t Google also be considered to have a nexus in New Mexico because they also refer buyers to sellers?
Vice Chair Thomas Garcia (D) made another great point when he noted that the way the bill was written, simply telling Representative Campos that he bought his tie at a site online (I forget which site he named) would create a nexus. The response from the “expert witness” was that the threshold of $10,000 in the bill would take care of that, but the larger point was made: threshold or not, word of mouth was written into the bill.
In the end, it became clear that the majority of the committee members were not in favor of the bill. Representatives Gardner, Powdrell-Culbert, Taylor, Garcia, Campos, and Trujillo seem to be firmly against it. Chairwoman Rodella asked some pointed questions, but I did not get a sense that she was firmly for or against the bill. The balance of the Representatives had little or nothing to say during the proceedings.
A motion to table the bill was made by Representative Gardner and it was seconded by Representative Powdrell-Culbert. The motion was objected to by Representatives Trujillo, Campos and Alcon, but in a 7-4 vote, the objection was defeated and the bill was tabled. Again, I’m not familiar with the jargon and this was my first time watching a government body in action, so I’m probably mangling the terminology.
Several Representatives mentioned, at various times in the process, that they might support the bill but didn’t for a various reasons: it was too broad, it was too vague, or it wasn’t enforceable. Nobody seemed to be of the opinion that the redefinition of nexus was itself a bad idea, or that taxing online sales was a bad idea. A better-written bill might have passed. My opinion is that unless we have a larger affiliate industry turnout if or when this bill comes back, we could see a very different result.
I did not get any face time with any of the Representatives because once a bill has been resolved, they move on to the next order of business. There were several other bills on the agenda and I had already been there for almost three-and-a-half hours. I needed to get on the road home, as I wasn’t too keen on driving over an hour in the kind of snow we were getting yesterday.
I’ll be following up with Rebecca Madigan of the Performance Marketing Association and will post any other information I have as I get it.
I consider yesterday a win for our industry, and I’m proud to have been a part of it.
Over at the Geek Dads Weekly site, I’ve just posted a one-hour recap of Affiliate Summit West 2010, the affiliate marketing conference that I’ve just returned home from. The event was incredible – I really have no complaints about it at all, which is itself incredible. Previous Summits have always had a negative aspect or two, whether it was a problem with a fellow attendee, a problem with a session or the schedule, or overall lack of benefit to my efforts at the time (not a reflection of the quality of the show, but a statement about my own lack of discipline). This time around was pitch perfect. I made a lot of great contacts, shored up some sponsorships for Geek Dads Weekly, had a great time with every single person I met there – I’m so high on this thing I’m going to be talking about it for months (probably just in time for Summit East in New York in August).
Check out the show, I hope you find it informative and helpful – or at least entertaining!
Also, for those interested in the blog I maintained during Summit, it’s located at danielmclark.tumblr.com. Lots of good stuff there, too.
