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	<title>Daniel M. Clark .com</title>
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	<link>http://www.danielmclark.com</link>
	<description>I will pry my career from the jaws of mediocrity.</description>
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	<itunes:summary>I will pry my career from the jaws of mediocrity.</itunes:summary>
	<itunes:author>Daniel M. Clark .com</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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	<itunes:subtitle>I will pry my career from the jaws of mediocrity.</itunes:subtitle>
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		<title>Daniel M. Clark .com</title>
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		<title>The strangest affiliate program email in a long time&#8230;</title>
		<link>http://www.danielmclark.com/the-strangest-affiliate-program-email-in-a-long-time.html</link>
		<comments>http://www.danielmclark.com/the-strangest-affiliate-program-email-in-a-long-time.html#comments</comments>
		<pubDate>Thu, 02 Sep 2010 02:02:07 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[I'll be sure to tell them if I move to NC or RI. Sure I will.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1509</guid>
		<description><![CDATA[So, just a few minutes ago, I got this in my inbox: To Daniel Clark: As a participant in one of Newegg?s Advertiser Programs offered through Commission Junction, you may be aware that Newegg does not accept affiliates into any of its Advertiser Programs if the affiliates have sales tax nexus with North Carolina or [...]]]></description>
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<p>So, just a few minutes ago, I got this in my inbox:</p>
<blockquote><p>To Daniel Clark:</p>
<p>As a participant in one of Newegg?s Advertiser Programs offered through Commission Junction, you may be aware that Newegg does not accept affiliates into any of its Advertiser Programs if the affiliates have sales tax nexus with North Carolina or Rhode Island.</p>
<p>An affiliate has sales tax nexus with a particular state if the affiliate has either (a) an office, residence or other physical presence in that state, or (b) activities in that state by the affiliate, its employees or a person or business with which it has some sort of contractual or agency relationship, which are sufficient to require the affiliate to collect and remit that state?s sales tax under state and federal law.</p>
<p>Based upon the information you have provided to us, we have determined that you do not have sales tax nexus with either North Carolina or Rhode Island and are treating you accordingly. However, please notify us immediately if you have nexus with either of these states.</p>
<p>Thank you for your cooperation</p>
<p>Hideaki Kondo<br />
Affiliate Marketing Manager</p></blockquote>
<p>Did they just really send me an email to tell me that they double checked and found that I&#8217;m <em>not</em> in a state where I&#8217;d have nexus? I dig NewEgg, and I&#8217;m sure Hideaki Kondo is a nice person; this just struck me as, well, odd.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Once again I&#8217;m glad I follow @GailSimone on Twitter.</title>
		<link>http://www.danielmclark.com/once-again-im-glad-i-follow-gailsimone-on-twitter.html</link>
		<comments>http://www.danielmclark.com/once-again-im-glad-i-follow-gailsimone-on-twitter.html#comments</comments>
		<pubDate>Tue, 31 Aug 2010 03:20:44 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Wait - they're doing a reboot?]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1507</guid>
		<description><![CDATA[I hope Marvel casts someone better than Jessica Alba to play Sue in the Fantastic Four reboot, like a can of corn or Soupy Sales&#8217; corpse.Tue Aug 31 01:18:46 via TwitterrificGailSimone GailSimone Normally, I&#8217;d just retweet something like this, editing where necessary to interject my own reaction. Unfortunately, there is no way to edit this [...]]]></description>
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<p><!-- http://twitter.com/GailSimone/status/22573855127 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/34174680/catman.jpg) #ede4dd;padding:20px;} --></p>
<div id="tweet_22573855127" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/34174680/catman.jpg) #ede4dd; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -moz-border-radius: 5px; -webkit-border-radius: 5px;">I hope Marvel casts someone better than Jessica Alba to play Sue in the Fantastic Four reboot, like a can of corn or Soupy Sales&#8217; corpse.<span class="timestamp" style="font-size: 12px; display: block;"><a title="Tue Aug 31 01:18:46 " href="http://twitter.com/GailSimone/status/22573855127">Tue Aug 31 01:18:46 </a> via <a rel="nofollow" href="http://twitterrific.com">Twitterrific</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/GailSimone"><img style="float: left; margin: 0 7px 0 0px; width: 38px; height: 38px;" src="http://a2.twimg.com/profile_images/294190682/Picture_or_Video_179_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/GailSimone">GailSimone</a></strong><br />
GailSimone</span></span></p>
</div>
<p><!-- end of tweet --><br />
Normally, I&#8217;d just retweet something like this, editing where necessary to interject my own reaction. Unfortunately, there is no way to edit this thing down without completely destroying the superb wit of Gail Simone&#8217;s message. So, here you go. Let&#8217;s start a petition to get Soupy Sales&#8217; corpse to play Sue in the FF reboot!</p>
<p>And if you&#8217;re not reading <em><a href="http://dccomics.com/dcu/comics/?cm=14709">Birds of Prey</a></em>, get to it. It&#8217;s awesome again.</p>
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		<title>The past week of my life has been amazing.</title>
		<link>http://www.danielmclark.com/the-past-week-of-my-life-has-been-amazing.html</link>
		<comments>http://www.danielmclark.com/the-past-week-of-my-life-has-been-amazing.html#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:20:19 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Geek Dads Weekly]]></category>
		<category><![CDATA[I was on stage at Carolines. I'll never get tired of saying that.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1503</guid>
		<description><![CDATA[Last Friday, August 13th, I flew up to New York City to attend two events: Audience Conference and Affiliate Summit East 2010. Most of what I wrote while there was posted over at Geek Dads Weekly, but before I give you the links, check this out: That&#8217;s me on stage at Carolines. Yeah, that Carolines. [...]]]></description>
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<p>Last Friday, August 13th, I flew up to New York City to attend two events: <a href="http://www.theaudienceconference.com">Audience Conference</a> and <a href="http://affiliatesummit.com">Affiliate Summit East 2010</a>.</p>
<p>Most of what I wrote while there was posted over at Geek Dads Weekly, but before I give you the links, check this out:</p>
<p><img class="aligncenter" title="On Stage at Carolines" src="http://danielmclark.com/images/posts/on-stage-at-carolines.jpg" alt="On Stage at Carolines in New York City" width="580" height="435" /></p>
<p>That&#8217;s me on stage at Carolines. Yeah, <em><a href="https://www.carolines.com/">that</a></em><a href="https://www.carolines.com/"> Carolines</a>. I can&#8217;t say I killed &#8216;em, and I almost got yanked off stage when I said I was going to pitch something (a bad turn of phrase &#8211; I wasn&#8217;t really pitching anything, just announcing a charity project). But I can say that I was on-stage at Carolines, which is pretty damn cool.</p>
<p>Okay, here are some links to what I wrote while in New York. There&#8217;s still more to be written, especially about Audience Conference, and I&#8217;ll update with links to those posts later on.</p>
<ul>
<li><a title="Permanent link to Geek Dads Weekly at Affiliate Summit East 2010" rel="bookmark" href="http://www.geekdadsweekly.com/geek-dads-weekly-at-affiliate-summit-east-2010.html">Geek Dads Weekly at Affiliate Summit East 2010</a></li>
<li><span style="color: #000000;"><a title="Permanent link to Attention! This Book Will Fight Breast Cancer" rel="bookmark" href="http://www.geekdadsweekly.com/attention-this-book-will-fight-breast-cancer.html">Attention! This Book Will Fight Breast Cancer</a></span></li>
<li><span style="color: #000000;"><a title="Permanent link to Affiliate Summit East 2010 – Day 1" rel="bookmark" href="http://www.geekdadsweekly.com/affiliate-summit-east-2010-day-1-so-far.html">Affiliate Summit East 2010 – Day 1</a></span></li>
<li><span style="color: #000000;"><a title="Permanent link to Geek Dads Weekly #28 – Live From Affiliate Summit East 2010" rel="bookmark" href="http://www.geekdadsweekly.com/geek-dads-weekly-28-live-from-affiliate-summit-east-2010.html">Geek Dads Weekly #28 – Live From Affiliate Summit East 2010</a></span></li>
<li><span style="color: #000000;"><a title="Permanent link to John Chow and James Thompson, the Beer Funnel!" rel="bookmark" href="http://www.geekdadsweekly.com/john-chow-and-james-thompson-the-beer-funnel.html">John Chow and James Thompson, the Beer Funnel!</a></span></li>
<li><span style="color: #000000;"><a title="Permanent link to John Chow and James Thompson, the Beer Funnel!" rel="bookmark" href="http://www.geekdadsweekly.com/john-chow-and-james-thompson-the-beer-funnel.html"></a></span><a href="http://www.geekdadsweekly.com/beer-and-cupcakes-in-the-blogger-lounge.html">Beer and Cupcakes in the Blogger Lounge!</a></li>
</ul>
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		<title>You have followers, but do you have listeners?</title>
		<link>http://www.danielmclark.com/you-have-followers-but-do-you-have-listeners.html</link>
		<comments>http://www.danielmclark.com/you-have-followers-but-do-you-have-listeners.html#comments</comments>
		<pubDate>Fri, 20 Aug 2010 14:45:32 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Tech and Internet]]></category>
		<category><![CDATA[Now I've got Queensryche's "Anybody Listening" stuck in my head.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1497</guid>
		<description><![CDATA[Social media is supposed to be about communication, but do people listen to you when you use the medium? Followers, friends, connections, buddies, whatever-they&#8217;re-called-on-LinkedIn (sorry, I just can&#8217;t bother with it)&#8230; whatever they&#8217;re called on whatever services you use, they&#8217;re not what you think they are. Chances are, they&#8217;re not listeners &#8211; and you need [...]]]></description>
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<p class="intro">Social media is supposed to be about communication, but do people listen to you when you use the medium?</p>
<p class="drop">Followers, friends, connections, buddies, whatever-they&#8217;re-called-on-LinkedIn (sorry, I just can&#8217;t bother with it)&#8230; whatever they&#8217;re called on whatever services you use, they&#8217;re not what you think they are. Chances are, they&#8217;re not listeners &#8211; and you need them to be.</p>
<p>Let&#8217;s use Twitter terminology from here. There&#8217;s a huge difference between a follower and a listener. A follower is a statistic. A follower is merely a part of a tally found on your Twitter page. A listener is engaged. A listener takes the time to read what you put out there. A listener may not always answer your call to action, but at least he <em>hears</em> your call to action &#8211; a follower doesn&#8217;t.</p>
<p>There are lots of ways to ensure that you have a great follower-to-listener ratio. Be personable. Be passionate. Be likable &#8211; or at least notable. Be witty, funny or thought-provoking. <strong>Be interesting.</strong></p>
<p>How do you ensure that nobody listens to you? Here&#8217;s two examples. Both of these people started following me, and I always check out the streams of those who follow me before following them back (or not).</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1500" title="Followers vs. Listeners" src="http://danielmclark.com/wp-content/uploads/2010/08/followers-vs-listeners.png" alt="Don't be these people. Nobody will listen." /></p>
<p>On the left, someone who never interacts, and updates his status with the most inane, boring statements someone could make. On the right, someone who only ever retweets other people while occasionally posting tech headlines that are readily available from places like TechCrunch or Mashable.</p>
<p>Don&#8217;t be these people. More importantly, let&#8217;s send a message that this is the wrong way to use the medium by not following them back &#8211; even if you&#8217;re planning on ignoring them. Accounts with 20,000 followers that look like the above examples only encourage others.</p>
<p>So there&#8217;s that. Are <em>you</em> working to turn followers into listeners?</p>
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		<title>This is So Much FUN!!!</title>
		<link>http://www.danielmclark.com/this-is-so-much-fun.html</link>
		<comments>http://www.danielmclark.com/this-is-so-much-fun.html#comments</comments>
		<pubDate>Sat, 17 Jul 2010 19:59:43 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Random Ramblings]]></category>
		<category><![CDATA[If I wanted to be a checkout clerk I'd ask for a job.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1490</guid>
		<description><![CDATA[There is nothing &#8211; nothing &#8211; fun about using the self checkout. Hey Walmart &#8211; and all you other grocery/general stores that have these self-serve checkouts&#8230; we&#8217;re not stupid. You have them there so you don&#8217;t have to pay another cashier to work a register. Don&#8217;t act like you&#8217;re doing us a favor, okay?]]></description>
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<p><img class="aligncenter" title="Walmart Receipt" src="http://danielmclark.com/images/posts/walmart-reciept.png" alt="" width="500" height="428" />
<p class="drop">There is nothing &#8211; <em><strong>nothing</strong></em> &#8211; fun about using the self checkout. Hey Walmart &#8211; and all you other grocery/general stores that have these self-serve checkouts&#8230; we&#8217;re not stupid. You have them there so you don&#8217;t have to pay another cashier to work a register. Don&#8217;t act like you&#8217;re doing us a favor, okay?</p>
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		<slash:comments>2</slash:comments>
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		<title>I&#8217;m Buying an iPad. No, I&#8217;m Not. Yes, I am. No, I&#8217;m Not.</title>
		<link>http://www.danielmclark.com/im-buying-an-ipad-no-im-not-yes-i-am-no-im-not.html</link>
		<comments>http://www.danielmclark.com/im-buying-an-ipad-no-im-not-yes-i-am-no-im-not.html#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:24:35 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Tech and Internet]]></category>
		<category><![CDATA[Going to the Apple store - be right back.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1488</guid>
		<description><![CDATA[When the iPad was first released—has it really only been 3.5 months?—I railed against it for being nothing more than an oversized iPod Touch. I didn&#8217;t see the value of it, I didn&#8217;t see where it could fit between a smartphone and a laptop (especially if the smartphone was an iPhone and the laptop was [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.danielmclark.com/im-buying-an-ipad-no-im-not-yes-i-am-no-im-not.html" title="Permanent link to I&#8217;m Buying an iPad. No, I&#8217;m Not. Yes, I am. No, I&#8217;m Not."><img class="post_image alignleft" src="http://danielmclark.com/images/posts/ipad.png" width="250" height="337" alt="Apple iPad" /></a>
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<p class="drop">When the iPad was first released—has it really only been 3.5 months?—I railed against it for being nothing more than an oversized iPod Touch. I didn&#8217;t see the value of it, I didn&#8217;t see where it could fit between a smartphone and a laptop (especially if the smartphone was an iPhone and the laptop was a Macbook Pro).</p>
<p>The screen was too small. There was no camera. The screen wasn&#8217;t the right aspect ratio, wasn&#8217;t true HD. No multitasking. Awkward to type on. Goofy name. You know the list. You&#8217;ve been hearing it since the device was announced back in January.</p>
<p>But then a funny thing happened. Apple sold a few million of &#8216;em. People in the really real world, not the bizarre faux-world that tech journalists tend to inhabit, started to give their opinions about the iPad. By and large, people <em>love</em> this thing. The lack of multitasking that all the tech bloggers said would kill the iPad? Didn&#8217;t matter. Remember how all the &#8216;experts&#8217; said this thing was going to be a disaster?</p>
<p>I was down on it for less common reasons. I didn&#8217;t care that it couldn&#8217;t multitask because I was used to that on my iPhone. I didn&#8217;t care that there wasn&#8217;t a camera because I can count on one hand how many times I&#8217;ve used the camera on my Macbook Pro. The main reason I wasn&#8217;t sold on it was that I simply couldn&#8217;t imagine where and how I would use it if I already owned both an iPhone and the aforementioned Macbook Pro.</p>
<p>When the reports started coming in from real world users, I started to change my mind. I started to realize that a 9.7&#8243; device could work really well in my life; I could velcro it to the wall in my kitchen for referencing recipes, I could use it to read any book ever written to my kids at night, I could use it in the car for maps like I do with my iPhone, only larger. I could do all these things with my Macbook, but mine is the 17&#8243; model &#8211; velcro is out of the question, it&#8217;s awkward to read on while laying in bed next to the kids, and there&#8217;s no 3g access built-in, so maps in the car aren&#8217;t possible. These are only a very few of the many uses I came up with.</p>
<p>I started to really warm up to the idea of getting an iPad. Then I got the iPhone 4.</p>
<p>Now I&#8217;m back to swearing off the iPad&#8230; temporarily. You may have heard about the iPhone 4&#8242;s &#8220;Retina Display&#8221; &#8211; the device has 326ppi (that&#8217;s pixels per inch) and it looks <em>amazing</em>. It&#8217;s got cameras. It&#8217;s got multitasking. It&#8217;s got a lot of things that people have been bitching about for a long time. What do you think the odds are that this stuff <em>isn&#8217;t</em> going to be in the next iteration of iPad?</p>
<p>The display alone is worth the wait, to me. These things ain&#8217;t cheap, after all. I&#8217;ll wait until the announcements come for the next version of iPad &#8211; probably either before Christmas this year or early next year &#8211; and I&#8217;ll make a decision then. If there&#8217;s no retina display, no major hardware upgrades, maybe I&#8217;ll just go ahead and get one then. But if those hardware improvements are coming, I&#8217;ll feel pretty damn great about not spending my $700 on a first generation iPad. It&#8217;s not like I <em>need</em> one&#8230; right?</p>
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		<title>Papa Johns &#8211; Fire Your Marketing Guy</title>
		<link>http://www.danielmclark.com/papa-johns-fire-your-marketing-guy.html</link>
		<comments>http://www.danielmclark.com/papa-johns-fire-your-marketing-guy.html#comments</comments>
		<pubDate>Wed, 14 Jul 2010 17:09:44 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[We Were Not Born Yesterday]]></category>
		<category><![CDATA[And yet I continue to buy their pizza.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1482</guid>
		<description><![CDATA[Or woman. Whoever is in charge of coming up with promotions needs to be replaced. This isn&#8217;t the first time I&#8217;ve written about Papa Johns, and I suspect it won&#8217;t be the last. Here&#8217;s their latest batch of WTF: You&#8217;ve probably spotted the problem, but I still feel compelled to point it out. Numbers 1, [...]]]></description>
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<p>Or woman. Whoever is in charge of coming up with promotions needs to be replaced. This isn&#8217;t the first time I&#8217;ve written <a href="http://www.danielmclark.com/?s=papa+johns">about Papa Johns</a>, and I suspect it won&#8217;t be the last. Here&#8217;s their latest batch of WTF:</p>
<p><img class="aligncenter size-full wp-image-1483" title="Papa Johns Promos" src="http://www.danielmclark.com/wp-content/uploads/2010/07/papa-johns-071310.png" alt="Why? Just... why? And who is this stupid?" width="562" height="137" /></p>
<p>You&#8217;ve probably spotted the problem, but I still feel compelled to point it out. Numbers 1, 3 and 4 are <em>exactly the same offer</em>. How about a few more specials? Four large pizzas for $40? Five large pizzas for $50? Why stop there? Clearly they think we&#8217;re dumb enough to go along with this, so how about <em><strong>THE BEST VALUE: 10 Large Pizzas for $100!</strong></em> Amazing! What a deal!!!</p>
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		<title>Two New Case Studies: On the Road #7</title>
		<link>http://www.danielmclark.com/two-new-case-studies-on-the-road-7.html</link>
		<comments>http://www.danielmclark.com/two-new-case-studies-on-the-road-7.html#comments</comments>
		<pubDate>Tue, 13 Jul 2010 18:55:06 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[On the Road]]></category>
		<category><![CDATA[Like a trip down memory lane in a beat up Chevy Nova.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1478</guid>
		<description><![CDATA[The first of the two new case studies details my Review Builders project. This was my foray into the world of web application programming, a journey that ultimately didn&#8217;t last very long. It was a good idea at the time, and someone with tighter skills probably could have made it work, but it wasn&#8217;t for [...]]]></description>
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<p class="drop">The first of the two new case studies details my <a href="http://www.danielmclark.com/case-study-review-builders">Review Builders</a> project. This was my foray into the world of web application programming, a journey that ultimately didn&#8217;t last very long. It was a good idea at the time, and someone with tighter skills probably could have made it work, but it wasn&#8217;t for me.</p>
<p>The second case study is the aborted book project, <a href="http://danielmclark.com/case-studies/case-study-success-with-imagekind-book">Success with Imagekind.com</a>. This thing was a disaster from the word <em>go</em>. While reading, if it sounds like I&#8217;m trashing the company and its community&#8230; I am. They sucked (with few exceptions). If the bridges weren&#8217;t burned then, I&#8217;ve made sure they&#8217;re nothing but ash now.</p>
<p>There&#8217;s still a half dozen case studies to go, and some of the more interesting ones have yet to be written.</p>
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		<title>Lies We All Accept</title>
		<link>http://www.danielmclark.com/lies-we-all-accept.html</link>
		<comments>http://www.danielmclark.com/lies-we-all-accept.html#comments</comments>
		<pubDate>Sun, 04 Jul 2010 16:04:05 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[We Were Not Born Yesterday]]></category>
		<category><![CDATA[It's not a subsidy it's a gift.]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1472</guid>
		<description><![CDATA[Part of the premise of my We Were Not Born Yesterday posts is the realization that some people or companies are dishonest. Noting the dishonesty, be it here or at other blogs or publications, says to those people or companies, &#8220;Hey. We know what you&#8217;re doing. We&#8217;re not stupid.&#8221; Too often though, we are lied [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.danielmclark.com/lies-we-all-accept.html" title="Permanent link to Lies We All Accept"><img class="post_image alignleft" src="http://danielmclark.com/images/posts/att-logo.jpg" width="200" height="265" alt="AT&T" /></a>
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<p class="intro">Part of the premise of my <a href="http://www.danielmclark.com/category/we-were-not-born-yesterday">We Were Not Born Yesterday</a> posts is the realization that some people or companies are dishonest. Noting the dishonesty, be it here or at other blogs or publications, says to those people or companies, &#8220;Hey. We know what you&#8217;re doing. We&#8217;re not stupid.&#8221;</p>
<p>Too often though, we are lied to and <strong>we accept the lie</strong>.</p>
<p class="drop">Two days ago, I picked up my new iPhone 4. I &#8220;bought&#8221; it from Radio Shack for the excellent price of zero dollars and zero cents. In fact, they gave me $20 on top of that price, to be used toward AppleCare or an accessory of my choice. The reason the phone was free? Radio Shack is running a deal (through this month) wherein customers may trade in their iPhone 3GS for a $200 gift card, which can then be used toward the purchase of an iPhone 4. Since I wanted the $199 16GB iPhone 4, my &#8220;purchase&#8221; was a wash. I&#8217;m mentioning that so I can mention this: in the course of my conversation with the guy at The Shack (branding #fail, but that&#8217;s for another post), he commented that the reason the phone was only $199 was that AT&amp;T was subsidizing the unit with a 2-year contract.</p>
<p>Of course, you&#8217;ve heard that before. It&#8217;s a fact of life with cell phones &#8211; or rather, cell phones that don&#8217;t suck. The phone is normally $5,000 (or $599, something like that) and the carrier is knocking a bunch of money off the top which you&#8217;ll pay back over the life of the contract.</p>
<p><em>That&#8217;s a lie.</em></p>
<p>Does the carrier pay &#8211; in this instance &#8211; Apple the difference between what I paid and what Apple charges? Sure. Yes, technically, AT&amp;T is fronting some of the bill. The difference between what Apple charges ($599) and the $199 I would have paid were it not for Radio Shack, is $400. The contract length is two years. Subsidy per month? $16.67.</p>
<p>Logically, if I were to stay with AT&amp;T past the two-year contract, my monthly plan should go down by $16.67. After all, I&#8217;ve paid back the &#8220;loan&#8221; that AT&amp;T gave me (which is what it would be defined as, if they gave me money upfront that I was paying back over time).</p>
<p>More importantly, if I were to buy a phone unsubsidized and bring it to AT&amp;T, they should hook me up with a plan that&#8217;s $16.67 per month less than they normally charge.</p>
<p>Neither of those situations is reality. AT&amp;T charges every customer the same rate plan as every other customer. If there is no difference in the monthly charge between someone who bought a subsidized phone and someone who didn&#8217;t, <em>and</em> if the monthly bill doesn&#8217;t go down after paying back the $400 difference, then AT&amp;T cannot claim that unit subsidies are built into the monthly price. AT&amp;T isn&#8217;t subsidizing anything. It&#8217;s a lie. QED.</p>
<p>I, for one, will stop perpetrating the myth that the carriers are subsidizing the phones. Who&#8217;s with me?</p>
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		<title>Good Writing vs. Poor Writing</title>
		<link>http://www.danielmclark.com/good-writing-vs-poor-writing.html</link>
		<comments>http://www.danielmclark.com/good-writing-vs-poor-writing.html#comments</comments>
		<pubDate>Sun, 04 Jul 2010 00:50:36 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Tech and Internet]]></category>

		<guid isPermaLink="false">http://www.danielmclark.com/?p=1468</guid>
		<description><![CDATA[A good writer posts updates like this to Twitter: Some people behave boorishly on our forums and then mention they&#8217;re subscribers, as if that makes their behavior acceptable. It doesn&#8217;t.Sat Jul 03 20:31:36 via TwitterrificJason Snell jsnell A poor writer would have phrased it: Some people act like jackasses on our forums and then they&#8217;re [...]]]></description>
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<p>A good writer posts updates like this to Twitter:</p>
<p><!-- http://twitter.com/jsnell/status/17675429954 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/17696657/m101_hst.jpg) #061C69;padding:20px;} --></p>
<div id="tweet_17675429954" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/17696657/m101_hst.jpg) #061C69; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -moz-border-radius: 5px; -webkit-border-radius: 5px;">Some people behave boorishly on our forums and then mention they&#8217;re subscribers, as if that makes their behavior acceptable. It doesn&#8217;t.<span class="timestamp" style="font-size: 12px; display: block;"><a title="Sat Jul 03 20:31:36 " href="http://twitter.com/jsnell/status/17675429954">Sat Jul 03 20:31:36 </a> via <a rel="nofollow" href="http://twitterrific.com">Twitterrific</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/jsnell"><img style="float: left; margin: 0 7px 0 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/919470689/jason-thinker-2_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/jsnell">Jason Snell</a></strong><br />
jsnell</span></span></p>
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<p>A poor writer would have phrased it:</p>
<blockquote><p>Some people act like jackasses on our forums and then they&#8217;re like, I&#8217;m a subscriber! like that makes a difference. lol. asshats.</p></blockquote>
<p>Jason Snell is the editor for Macworld magazine, and a good writer. The internet has lowered the standards of communication; it&#8217;s nothing new, but as more and more people participate online, it seeps into our culture. I&#8217;m fighting back. There&#8217;s no better way than by making an effort in my own life and setting a good example.</p>
<p>I&#8217;ve never been <em>that</em> bad when it comes to abuse of the language, certainly never egregiously so. I&#8217;m making a commitment to higher standards, regardless. I don&#8217;t want to be perceived as <em>boorish</em> by anyone.</p>
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