I had $15.00 to spend at Things From Another World in the form of coupon codes, and after spending a good twenty minutes being very indecisive, I chose to do something completely out of character—I ordered from the grab bag. There are a few different grab bags to choose from, and each comic ordered is fifty cents. Shoppers can order as many as they like. Since my coupon codes (one for $10, one for $5) couldn’t be combined, I placed two orders for combined total of 30 comics from the DC Comics grab bag (which also includes the Vertigo imprint, as you’ll see). I’m quite happy with the results! Continue reading for the full list and a picture or two. [click to continue...]

Which Column Are You In?

by Daniel on February 3, 2010 · 1 comment

I use TweetDeck to organize the people that I follow on Twitter and Facebook, and I have the application divided up into many columns. Three of the columns are Do Not Miss, AM (for Affiliate Marketing) and Autos/Companies. I always pay close attention to the people that I’ve put into the Do Not Miss column. The AM column has the largest number of people in it, but I do my best to skim and pick up important tweets that I can interact with. The Autos/Companies column, unless I’m really bored, gets largely ignored.

Do Not Miss is full of people that tweet personally. They may promote their sites or products, but they always do it from a personal point of view. They never (or at least, very rarely) automatically pipe anything into Twitter (something that I am sometimes guilty of myself, I know). Many of them are also personal friends of mine, but not all. Being interesting and personable gets you on this list., and I keep it short.

AM is populated by anyone that’s part of the affiliate marketing industry. There are many people in it that I don’t know personally, but I’m interested in what they have to say. This is kind of an “everyone else” column. If you don’t fit into Do Not Miss, and you’re part of the industry, you’re probably in this column. Most of what shows up in this column is personally sent, not automated.

Autos/Companies is nothing more than people or companies that I don’t want to unfollow (because they occasionally post something noteworthy) but I don’t want to pay a lot of attention to. They automatically post nearly everything to the stream, there’s nothing personal about the tweets, and it’s often little more than a stream of links to offers or coupons. These are tweeters that use services like twitterfeed.com or RT everything under the sun without regard for the answer to the question: do my followers really care about this?

If I told you that I’m not the only person that uses a system like this, would it surprise you? If we told you that you were on the Autos/Companies (or whatever title other folks give it) list and that we rarely read your tweets, would you change your style?

Which list do you think you’re on?

Geek Dads Weekly

The new episode of Geek Dads Weekly has been posted! We talk about Lost, the future of television, CSAs (Community Supported Agriculture, which is way more interesting than it might sound), the “advertising tax” (also known as the “affiliate tax”) and the first Geek Dads Weekly giveaway! We’re giving away a copy of Internet Marketing from the Real Experts, an awesome book just published by Shawn Collins and Missy Ward of Affiliate Summit. More details at the Geek Dads Weekly site!

Podcasting 101: Make Your Voice Heard

by Daniel on February 2, 2010

SynerQue Logo

I’ve been invited to present at February’s SynerQue meeting here in Albuquerque on the topic of podcasting. My first planned speaking gig – cool! Here are the details I wrote up, reprinted from the SynerQue announcement.

In the Dark Ages (what historians call “The 20th Century”), radio was a dominating force in mass media. Educated and specially-trained on-air talent used their voices to communicate with millions of listeners. Radio itself was dominated by a very small number of voices and it was difficult, though admittedly not impossible, for someone to break in and host their own show. The FCC has long been concerned about pirate radio (as seen in the Christian Slater documentary, Pump Up the Volume). Radio stations seemed intent on keeping the on-air talent limited to people that actually had talent. Thankfully, the Internet has changed all that. Enter: PODCASTING.

At this month’s SynerQue meeting, blogger and podcaster Daniel M. Clark will share his insight and experience in setting up and running a podcast. From equipment to software to marketing the show, he will give tips and advice, and actually record a show during the meeting. It’s far, far easier than you might think. Got $20 and a computer? You can be a podcaster!

Seriously, it’s been a fun intro, but if you’re interested in recording podcasts, this presentation will get you going in the right direction.

  • Choosing a topic and planning a show
  • The equipment you need, microphones, computers (Mac and Windows users welcome)
  • The software you’ll use to record, edit and upload the audio
  • The cost you should expect to pay (it really is about $20)
  • How to get the podcast into the iTunes directory
  • Ideas for promoting your show
  • A few ways to monetize your podcast and make a few bucks

In addition, there are prizes! There are two prizes that will go to one winner (we’ll be doing a drawing, so bring a business card (or some other identifying card), and there’s something for everyone that shows up, too.

  • One winner will receive a free headset/microphone combo (model to be determined, valued around $20) to get started. The winner will also be invited to be a guest on the Geek Dads Weekly podcast! Talk about yourself, your business, or maybe the new podcast that you’re sure to begin!
  • Everyone at the presentation who drops a card and runs a website will get a link from both GeekDadsWeekly.com and DanielMClark.com when the show being recorded at the meeting gets posted. Don’t have a website? A link to a Twitter or Facebook account can be done instead.

Come on out, it’ll be fun – and you might discover that you’re a natural at podcasting!

Earlier today I went to the state capital building in Santa Fe, New Mexico to speak out about House Bill 50, the New Mexico equivalent of the “Amazon Tax”. This is my account of the afternoon I spent in the halls of government.

On Thursday, January 28, 2010, I attended the meeting of the House Business and Industry Committee. The meeting was scheduled for 1:30pm in room 309 at the state capital building in Santa Fe. Right up front, let me say that I’m not familiar with the terminology and procedures of government committees. I apologize in advance for mangling the terminology and mean no insult by it.

It was a close call, but I made it to the meeting room on time. I was, in fact, the first person in. I thought for sure that it would be a pretty empty room, since I was alone there (except for a few staffers) just a few minutes before 1:30. Apparently, they don’t believe in starting anywhere near the posted time, however. More citizens and lobbyists filed in, but no House members showed up until 2:30. I overheard someone say that they were just late getting back from lunch. I hope that wasn’t the case.

The committee room was much like you may have seen on television, only at a much smaller scale. The committee members sat in a semi-circle facing the audience, and there was a table with a microphone in the center of the room facing them. This table was used by the authors of the bills to answer questions put forth by the committee.

The committee roster was as follows: Jim R. Trujillo (D), Eliseo Lee Alcon (D), Jose A. Campos (D), Dona G. Irwin (D), Andrew J. Barreras (D), Sandra D. Jeff (D), Vice Chair Thomas A. Garcia (D), Chairwoman Debbie A. Rodella (D), Thomas C. Taylor (Minority Floor Leader, R), Jane E. Powdrell-Culbert (R), Keith Gardner (Minority Whip, R) and Shirley A. Tyler (R). The team has a combined batting average of .351, and has won several division pennants.

House Bill 50, the Internet Sales Gross Receipts Bill, was third on the agenda. I won’t bore you with the details of the first two bills; you can read my raw notes at ABestWeb. Suffice to say, it would be nearly 4pm by the time HB50 was discussed.

The bill’s author, Representative Eleanor Chavez (D, District 13, Bernalillo County), took her seat in the center of the room, with an “expert witness” by her side. I regret that I did not make a note of the gentleman’s name. Chairwoman Rodella began the proceedings. Representative Chavez gave us an overview of the bill, and then the audience was asked for opinions.

Supporters of the bill went first – about ten in all. Each raised his or her hand, was acknowledged by the chair, and stood up to give an opinion. Each supporter gave a variation of the same message: I support this bill because I represent [a cause] and the state needs more money to support [the cause]. Not one of them spoke to the particulars of the bill itself or the impact it would have on residents of New Mexico or the businesses that the bill would affect.

Opponents of the bill went next – of which I was the only one. I made my case, that I am a small businessperson in New Mexico, and that the state would not see any additional revenue because the companies the bill seeks to affect would simply terminate their relationships with me rather than collect the sales tax. The state would not benefit, and I would lose the income that I earn working online.

For the following 45 minutes or so, I listened to the debate between the committee members and Representative Chavez and her “expert witness”. It became apparent very quickly that Rep. Chavez was merely copying the basics of the bill from New York and that neither she nor her witness were knowledgeable about the internet, affiliate marketing, taxation, or how the three are related. It was clear at the outset that three committee members were against the measure (others would follow).

Representative Keith Gardner (R) was clearly against the bill, and he had my favorite quote of the afternoon, which I’ll paraphrase here because I neglected to write it down in its entirety: the way this bill is written, wouldn’t Google also be considered to have a nexus in New Mexico because they also refer buyers to sellers?

Vice Chair Thomas Garcia (D) made another great point when he noted that the way the bill was written, simply telling Representative Campos that he bought his tie at a site online (I forget which site he named) would create a nexus. The response from the “expert witness” was that the threshold of $10,000 in the bill would take care of that, but the larger point was made: threshold or not, word of mouth was written into the bill.

In the end, it became clear that the majority of the committee members were not in favor of the bill. Representatives Gardner, Powdrell-Culbert, Taylor, Garcia, Campos, and Trujillo seem to be firmly against it. Chairwoman Rodella asked some pointed questions, but I did not get a sense that she was firmly for or against the bill. The balance of the Representatives had little or nothing to say during the proceedings.

A motion to table the bill was made by Representative Gardner and it was seconded by Representative Powdrell-Culbert. The motion was objected to by Representatives Trujillo, Campos and Alcon, but in a 7-4 vote, the objection was defeated and the bill was tabled. Again, I’m not familiar with the jargon and this was my first time watching a government body in action, so I’m probably mangling the terminology.

Several Representatives mentioned, at various times in the process, that they might support the bill but didn’t for a various reasons: it was too broad, it was too vague, or it wasn’t enforceable. Nobody seemed to be of the opinion that the redefinition of nexus was itself a bad idea, or that taxing online sales was a bad idea. A better-written bill might have passed. My opinion is that unless we have a larger affiliate industry turnout if or when this bill comes back, we could see a very different result.

I did not get any face time with any of the Representatives because once a bill has been resolved, they move on to the next order of business. There were several other bills on the agenda and I had already been there for almost three-and-a-half hours. I needed to get on the road home, as I wasn’t too keen on driving over an hour in the kind of snow we were getting yesterday.

I’ll be following up with Rebecca Madigan of the Performance Marketing Association and will post any other information I have as I get it.

I consider yesterday a win for our industry, and I’m proud to have been a part of it.

Post image for Affiliate Summit West 2010 Recap

Over at the Geek Dads Weekly site, I’ve just posted a one-hour recap of Affiliate Summit West 2010, the affiliate marketing conference that I’ve just returned home from. The event was incredible – I really have no complaints about it at all, which is itself incredible. Previous Summits have always had a negative aspect or two, whether it was a problem with a fellow attendee, a problem with a session or the schedule, or overall lack of benefit to my efforts at the time (not a reflection of the quality of the show, but a statement about my own lack of discipline). This time around was pitch perfect. I made a lot of great contacts, shored up some sponsorships for Geek Dads Weekly, had a great time with every single person I met there – I’m so high on this thing I’m going to be talking about it for months (probably just in time for Summit East in New York in August).

Check out the show, I hope you find it informative and helpful – or at least entertaining!

Also, for those interested in the blog I maintained during Summit, it’s located at danielmclark.tumblr.com. Lots of good stuff there, too.

It’s been said that 2010 will be the Year of FourSquare (via Peter Shankman) but it’s also been called annoying and worthless by folks who’d rather not see FourSquare updates on Twitter and Facebook. Like any technology or social application, there are ways to use FourSquare without annoying anyone – or, with minimal annoyance at least.

  1. Turn off notifications to Twitter and Facebook
    This seems counter-productive, but users that login and search nearby areas will see you. FourSquare doesn’t break when you don’t send updates to Facebook or Twitter. If you don’t want to go all the way, at least turn off the notifications of unlocked badges and achievements.
  2. Think about where you’re checking in
    There is no reason why you should check in at your house. Remember, locations you create, like your home, are publicly searchable. While paranoia shouldn’t be the rule of the day, there are few compelling reasons to put the location of your home out there for all to so easily find. Checking in at  church, at a bar, at a movie theater? That’s one thing. Checking in at your doctor’s office, your (for the ladies) gynecologist, or your kid’s preschool? That’s altogether different.
  3. Updating every 20 minutes isn’t necessary
    There’s no need to check-in at every store you visit while you’re out running errands. “At Walmart” followed by “At Ace Hardware” 15 minutes later followed by “At Staples” 20 minutes after that gets old pretty quick. If you wouldn’t take the time to type “I’m at Walmart” in your Twitter client, don’t bother checking in with FourSquare. Like anything else that goes out to the social web, ask yourself if it’s worth putting out there.
  4. Participate with people that want to participate
    Seek out businesses that want to use FourSquare as part of a marketing strategy. They will often offer discounts to customers that check-in at their location. Bars have been quick to jump on this. Don’t go overboard! The previous three suggestions still apply.
  5. Don’t be rude in real life, either
    Whatever you do, don’t hold up the line at the grocery store trying to check-in while you’re standing at the cashier. Don’t belly up to the bar, get the bartender’s attention, then make him wait as you check-in. True, there are people online who are annoyed by FourSquare updates; there’s no reason to annoy people in real life, too.
  6. Show you can have fun with it without taking it too seriously
    Check in from someplace like Missy Ward’s Ample Cleavage (wish I’d known about that little bit of comedy while we were all in Vegas). If you’re making people laugh, you’re probably not annoying them.

Like anything (especially abusing services like twitterfeed), FourSquare can be used in ways that others don’t like. While I do believe that there aren’t any hard-and-fast rules when it comes to social applications, I do believe in strong guidelines. Are you on FourSquare? How do you use it?

Introducing Geek Dads Weekly

by Daniel on January 12, 2010 · 0 comments

Post image for Introducing Geek Dads Weekly

As we transition from 2009 to 2010, another transition is taking place with the weekly podcast that I co-host with Joe Magennis. We began the show as Geek Dads @ Home in December 2008, and as of December 2009, that show is over. Last week we recorded our first show as the revamped and freshly painted Geek Dads Weekly!

We decided that it was time to drop the never-enforced “@ Home” requirement and open the show to any geek dads out there who would like to come on as a guest with us. If you’d like to come on the show, contact us via the form on the new site – http://geekdadsweekly.com. The site has a full archive and a wiki for our show notes. We’re excited about 2010 and we hope you’ll join us!

Episode #1 was recorded January 6th, and the second episode will be recorded tomorrow.

  • Louis Prima - The Wildest![The 50's] Louis Prima – The Wildest!
    I’ve never been a Jazz fan until hearing this record. Prima brings a joy, a sense of fun and humor to this disc that is simply infectious. It’s no wonder that every generation seems to discover it anew. Did you know David Lee Roth’s Just a Gigalo is a cover of a tune penned by Louis Prima? Every track on this album is a gem. My personal faves are the aforementioned Gigolo, Buona Sera and Banana Split for My Baby.
    Louis Prima - The Wildest! Amazon
  • The Monkees - Headquarters[The 60's] The Monkees – Headquarters
    You know what? I like ‘em better than the Beatles. Yeah, I said it. It’s not a stance a lot of people take, but I take it, and with some force. The Monkees are, to this day, underrated and overlooked by most – if you’re one of those people, listen to this album and see if you don’t change your mind just a little bit. The band started writing their own music after their first two records, and proved that they were more than the sum of their manufactured parts. Check out You Told Me, You Just May Be the One and the excellent Randy Scouse Git.
    The Monkees - Headquarters Amazon
  • Rush - 2112[The 70's] Rush – 2112
    I’ve been to seven Rush concerts – three times on the Roll the Bones tour, and once on each tour for Test For Echo, Vapor Trails, R30 and Snakes and Arrows. I own every album on cassette and CD, and shelled out for the digital remasters. I’ve got tour posters framed on my walls. You could say I’m a fan. 2112 is an amazing piece of work, and okay, granted, I’m a little biased – but it really is. There’s a reason this album is widely considered to be a touchstone in the progressive rock genre, and if you have any affinity at all for prog rock, you simply must hear it. Standout tracks are 2112, Something For Nothing and A Passage to Bangkok.
    Rush - 2112 Amazon
  • The Cure - Pornography[The 80's] The Cure – Pornography
    Fans of The Cure have no doubt spun this disc to death, but it wasn’t the band’s highest charting album – far from it. It’s dark, moody and perfectly Goth – everything you’ve ever heard about early work by The Cure. The opening lyric is “It doesn’t matter if we all die” – it doesn’t get much bleaker than that. Don’t miss The Hanging Garden and The Figurehead. They’re great; One Hundred Years is masterful.
    The Cure - Pornography Amazon
  • Sugar - Copper Blue[The 90's] Sugar – Copper Blue
    Former Hüsker Dü frontman Bob Mould formed Sugar in the early 90′s and put out this stellar album in 1992. I bought it on CD back then, and I give it a spin pretty regularly. There’s definitely a 90′s feel to it, but it holds up quite well to the test of time. More than 15 years later, it’s still a great listen. Stand outs are If I Can’t Change Your Mind and The Act We Act.
    Sugar - Copper Blue Amazon
  • The Streets - A Grand Don't Come For Free[The 00's] The Streets – A Grand Don’t Come For Free
    British rap… not something I have a ton of experience with, but The Streets’ A Grand Don’t Come For Free was thoroughly enjoyable. The album is a concept piece, telling the story of a bloke who loses a thousand pounds and tries to get it back. The story is compelling and the delivery fantastic. The music ain’t bad, either. Check out Fit But You Know It and Such a Twat.
    The Streets - A Grand Don't Come for Free Amazon

My list is a subset of the 1001 Albums You Must Hear Before You Die list, with my own commentary about each album. The complete list is available online, and the book is available from Amazon, Barnes & Noble, Borders and other booksellers. Expand your musical horizons!