Success With CafePress.com

Success With CafePress.com

Do you have a website, organization or club that you want to promote with custom gear? Are you already one of the millions of shopkeepers with the CafePress.com service?

Success with CafePress.com is your guide to getting started with and making the most of the premiere internet source for print-on-demand products. If you’ve not yet joined, this text will walk you through every step of signing up and getting rolling. If you’re a member already, this text will give you advanced concepts and customization tips & tricks for your Premium shop.

From interviews with co-founders Fred Durham and Maheesh Jain to discussions of the Affiliate Program and marketing; from image optimization to search engine optimization, writer and CafePress.com shopkeeper Daniel M. Clark takes you through the steps necessary to make your visions a reality.

Dream. Design. Sell.

The story behind this book is fairly uninteresting, to be honest! I was the right person at the right time to write the right book. It was back in April of 2004 that I discovered the CafePress.com service. Over the following 12-15 months or so, I became heavily involved in the community of shopkeepers, and became very knowledgeable about CafePress as a company. I was asked to be a moderator for the community message boards, which was fantastic. It was on those message boards that a shopkeeper said, “you know, someone should write a book about all this.” I thought to myself, okay – I’ll do it! Why not? I had already written a three-part online tutorial that was exceptionally well-recieved and respected, I figured I could expand that into a book. I ran the idea past a few people in the community and brought it up to CafePress. Everyone agreed it would be great to have a reference book; and so, Success With CafePress.com was born. That was around the summer of 2005.

Production lasted about nine months, give or take, and the book was published on March 1st, 2006.

Publication Date: March 1, 2006
Paperback: 239 Pages
Binding: Spiral or Perfect
Product Number: 48917413 (Spiral), 48917414 (Perfect)

Chapter Outline

  • Special Super Secret Surprise Bonus Chapter!: Black Shirts
  • :: A Rough Start
  • :: White Ink And Transparency
  • :: File Formats
  • :: Designing For Black (And Dark) Shirts (And Items)
  • Part I: The Company
  • Chapter 1: A Brief History Of CafePress.com
  • :: The Evolution of a Company
  • :: The Evolution of a Logo
  • Chapter 2: Q & A With The CafePress.com Team
  • :: Twenty Questions With Fred Durham, Co-Founder and Chief Executive Officer
  • :: Twenty Questions With Maheesh Jain, Co-Founder and VP of Business Development
  • :: Ten Questions With Angela Low, Community Advocate
  • :: Ten Questions With Ryan Kearns, Merchandise Manager
  • :: Ten Questions With Juan Laureano, Production Manager
  • Chapter 3: Frequently Asked Questions
  • :: The Message Boards: Where To Go For Help
  • :: I’ve Got A Problem, How Can I Contact CafePress?
  • :: Can I Make Money Doing This?
  • :: Is This Message I Got A Scam?
  • :: Why No Dark/Black Garments?
  • :: No Paypal?
  • :: No Checks or Money Orders?
  • :: How Can I Track My Visitor Traffic?
  • :: Item Sets?
  • :: Can I Use This Font/Picture/Name/Quote?
  • Part II: Succeeding With CafePress.com
  • Chapter 4: Setting Up Shop, Understanding The Mechanics And Creating Products
  • :: Setting Up Shop
  • :: Understanding The Mechanics
  • :: Creating Products
  • Chapter 5: Production
  • :: The Premium Print Process
  • :: The Digital Transfer Print Process
  • :: Premium Print Vs. Digital Transfer, A Shopkeeper’s Perspective
  • :: Dye Sublimation
  • :: Digital Press
  • :: Thermal Wax Resin
  • :: Digital Inkjet/large Format Digital Inkjet
  • Chapter 6: Optimizing Your Images
  • :: Pixel Count vs. DPI: Resolution
  • :: Transparency And White Ink
  • :: RGB vs. CMYK
  • :: File Formats
  • :: How Many Images?
  • :: Images And Products With Bleeds
  • Chapter 7: Optimizing Your Meta Data
  • :: Description
  • :: Keywords
  • :: Title
  • :: Other Meta Information
  • :: Getting Meta Data Into Your Shop’s Code
  • Chapter 8: Marketing
  • :: Pricing Structures
  • :: CafePress.com Search And Marketplace – Image Tags
  • :: Search Engine Optimization
  • :: Advertising Methods
  • :: Understanding Retail Trends: Seasonal Boosts And Slumps
  • :: Further Reading
  • Chapter 9: The CafePress Affiliate Program™
  • :: Affiliate Program Basics
  • :: Getting Around The Affiliate Account Pages
  • :: The Mechanics
  • :: Maximizing Your Profits As A Shopkeeper (Merchant)
  • :: Maximizing Your Profits As An Affiliate
  • :: A Neat Trick And An Idea
  • Chapter 10: Ten Unpopular Truths
  • :: #1: Not Everyone Can Be First In Search.
  • :: #2: Not Everyone Will Be Successful.
  • :: #3: Not All Designs Are Salable.
  • :: #4: Not Everyone Will Be A Fan.
  • :: #5: Having Black T-shirts In Your Shop Will Not Automatically Make You Rich.
  • :: #6: CafePress Isn’t Perfect.
  • :: #7: The Premium Shop Fee Only Pays For A Premium Shop.
  • :: #8: You Won’t Always Get A Personal Response On The Message Boards.
  • :: #9: The Forums Are Not Your Personal Line To The Company.
  • :: #10: CafePress Is A Company, And You’re Not On The Board.
  • Part III: Customizing Premium Shops
  • Chapter 11: Introduction To The Premium Shop
  • :: Premium vs. Basic
  • :: Why Premium Shops Rule
  • :: Your Responsibilities as a Premium Shopkeeper
  • :: Third-Party Tools And Custom Scripts
  • Chapter 12: Templates And Colors & Fonts
  • :: Templates
  • :: Colors & Fonts
  • :: Color Codes
  • :: The Colors & Fonts Page Breakdown
  • Chapter 13: Custom Html
  • :: Basic HTML
  • :: Basic CSS
  • :: Typical Shop Layouts
  • :: The Custom HTML Page Breakdown
  • :: Custom HTML’s Cousin: The Section Description
  • Chapter 14: Premium Shop Tips & Tricks
  • :: Starting Out
  • :: Using The Store Description To Customize The Home Page
  • :: Fun With Hidden Sections
  • :: Displaying An Address Bar Icon (Favicon.ico)
  • :: The Shop By Product Drop Down Box
  • :: Further Customization Of The Product Type Drop Down Box
  • :: Customization Using Dreamweaver/Frontpage (Or Any WYSIWYG Editor)
  • :: Adding a Customer Support Bar
  • :: Sidebars
  • :: Installing a Stat Counter
  • :: Installing a Blog
  • :: Installing CafePress Newsletter Box Code
  • :: Creating Custom Item Sets, Part I
  • :: Creating Custom Item Sets, Part II
  • :: Show A Sale Banner During Certain Dates
  • Part IV: Appendix
  • :: Note One: Contributing Shopkeepers
  • :: Note Two: CafePress Forum Moderators