I just watched the new Microsoft ad featuring Bill Gates and Jerry Seinfeld buying shoes. Submitted for your approval (or mocking):
A computer that’s moist like cake so you can eat it? What the hell? I understand the goal here is to get people talking about Windows, but it’s not working. People aren’t talking about Windows, they’re talking about the commercial. Google it, you’ll see what I mean. While there is some truth to the notion that there is no such thing as bad publicity, this commercial isn’t going to make anyone respect Microsoft, Windows, Bill Gates or Jerry Seinfeld any more or less than they already do. To me, that’s what makes this commercial a failure.
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